Stakeholder – A stakeholder is any person or group of people having a concern with or who are affected by the performance of the organization. In the context of the church, Jesus is the chief stakeholder. Second to Jesus, the primary (most important) stakeholder is the target (the group of individuals the church is trying to reach). Other important stakeholders include the church staff, volunteers, members, and attendees.
Strategy – The strategy is the statement of how the church is going to meet the stakeholder needs. It is made up of a mission, vision, and set of core values.
Core Values – The list of core values are those key beliefs and/or statements of fundamental principles that are “non-negotiables” for the church.
Mission – The mission is the statement of what the church is trying to accomplish. All Christian churches have basically the same mission as developed in the New Testament which is basically to “reach the lost.” It is, however, stated differently depending on the unique DNA and approach of the individual church.
Vision – The vision is the statement describing how the church is going to accomplish the mission.
Systems, Processes, and Methods – Systems, processes, and methods are the “nuts and bolts” of how the strategy is implemented. Every functional area of the church should be defined, formalized, and documented, making up the collection of systems, processes, and methods that implement the strategy.
Results – Results are formal measures (preferably graphical) covering every area of the organization, ensuring the effectiveness of every system, process, and method is being measured and evaluated on a regular frequency.
Percept Ministry Area Profile – The Percept Ministry Area Profile is a report of demographic details about the target group. wincog has defined the target as those living within a 20 mile radius of the campus.